A race director’s guide: How to get more race registrations — without breaking the bank

Since launching in California, Washington, and Oregon, Gametiime has a taken simple and easy-to-use approach to helping runners and triathletes find their next favorite race.

Screen Shot 2013-12-16 at 2.38.27 PMAlong the way, we’ve created features that you — as a race director — can leverage to increase registrations for your upcoming event.

Even better? These are things you can do that don’t require a massive marketing investment. They’re just proven solutions that the digital world enables.

Keep reading to learn how you can use Gametiime to get more race registrants…

TIP #1: Get your friends, family, and registrants to save your race on Gametiime.

Everyday, thousands of people are discovering races on Gametiime. These race discoverers have the ability to save a race to their Wish List or Registered List and see who else has already saved a race they find.

A quick email or social media post informing your supporters to save your race can make a huge impact for weeks (or even months) leading up to race day.

Other runners visiting Gametiime will clearly see how many fans have already saved your race, giving your race some great social cred in the running community without even spending a dime!


(If it just so happens that your race isn’t currently listed on Gametiime, you can submit your race for our approval — free of charge! We approve and publish submitted races quickly.)

TIP #2: Stake your claim atop Gametiime’s list of most popular races.

With each time your race is saved on Gametiime, it will accumulate a higher total on Gametiime’s list of most popular races

Once you’re at or near the top, share the news via email, social media, or your blog and let the momentum carry you to a record-setting race day.

This race list is for runners by runners, so it’s a great way to say, “Here’s what many others think of our race!”

Screen Shot 2013-12-16 at 1.34.40 PM

Here are some races that have hit #1 on Gametiime in the past:

Will your race reach one of the top spots on Gametiime’s list of most popular races? It’s never too early to start relaying support for your race!

TIP #3: Buy a launch package from Gametiime.

Everyone knows the best way to market a race is word-of-mouth. But, how does that get started? A Gametiime launch package provides that spark to set your marketing ablaze.

We’ve worked with a number of great race organizations to increase engagement and drive registrations through digital marketing. Our focus is getting you closely connected with avid runners that have a high likelihood of signing up for your race. This means well-timed, well-placed, and relevant social media and blog content that is highly-engaging and compelling to your target market.

Here are some of the races we’ve worked with in the past… the Seattle Marathon, the Mustache Dache, the Green Halloween 5K, the Seattle Jingle Bell Run, and the Great Day of Play 5K.

But, don’t take our word for it. Here’s what a couple of them have had to say:

MoveMMORE_nodate“Working on my first big event was daunting, but in the end the outcome was so worthwhile! MoveMMORE Seattle brought out over 260 participants to our first annual event—over 100 people more than our goal! Gametiime did a great job helping promote our event on their blog, website and via social media. I loved Gametiime’s idea for the facebook contest for a free race registration! What a fun way to create a buzz around our event and to hear cool stories from runners about what motivates them. Having Gametiime present at our race was another way they showed their support. It really felt like they were part of our team! We will definitely work with Gametiime again next year to promote our event. With their help, I’m confident we can continue to grow even bigger and better!”

Sarah Kaufmann-Fink, MoveMMORE Seattle 5K Run/Walk

GDOP“It was great working with Gametiime on our Great Day of Play 5K. They were very professional and had lots of ideas on how to get the word out about our race. We look forward to working with Gametiime in the future.”

Sarah Sandquist, Race Director, Great Day of Play 5K

Interested in discussing a race launch package or have questions about the above? Send us an email to info@gametiime.com and we’ll respond shortly with a follow up.


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